Case Studies

Client Challenge

The Client is one of the leading Swiss Chocolate brands. It recently celebrated its 125th Anniversary. The client wanted to enter Nigeria and therefore, required an in-depth understanding of the market, competitors and distribution channels. The end-objective was to use the market assessment to support in identification of the right distribution partner to launch its chocolate brands in Nigeria.

Kaiser’s Approach and Solution

Kaiser conducted an in-depth market analysis to develop the right market entry strategy and also deciphered the supply chain of chocolates in Nigeria. Finding and tying up with the right distribution partner was the optimum way of launching the products and therefore, based on our extensive research, we identified the most suited partner for the client. In order to help the client launch its brand, we developed a detailed marketing and PR strategy for the client.

Client Challenge

The company was looking to launch its premium products to target the effluent class in Nigeria through boutique stores. It chose to enter through a joint venture partnership and needed to identify the right partner.

Kaiser’s Approach and Solution

Kaiser Consulting identified and finalized the Nigerian partner for the client, in line with the retail FDI norms. Further, we developed the business plan and assisted the client in roll-out of retail stores through location identification, selection of local vendors for fit-outs, IT architecture set up. We also assisted the client in setting up the legal entity, obtaining regulatory approvals and recruiting top executives. Moreover, Kaiser enabled the client to focus on business development by providing accounting and MIS support by cash flow structuring and cash management services.

Client Challenge

A designer of high-end optical components and systems had partnered with a Nigerian-based engineering design firm that provided additional capacity for detail design. Although certain results were promising, management felt that the Nigerian firm performed at an inconsistent quality level. The CEO asked Kaiser to help find and select alternate partners.

Kaiser’s Approach and Solution

Kaiser quickly determined that searching for a new offshore partner was unnecessary. We recommended focusing on better communication with the partner that the client had already found. Taking on an interim program management role, Kaiser Professionals provided hands-on demonstrations of the specific nuances of coordinating global engineering projects and programs. During this time, Kaiser’s Nigeria consultants visited the Nigerian company regularly, often participating in international status calls from the supplier’s conference room. After four months of managing this hands-on role, Kaiser provided the client with a custom-written “Global Engineering Bible” detailing how to effectively manage its offshore supplier. We also trained the supplier with specific examples of the benefits of pro-active and transparent communication.

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